General Personal Information:
This is information that may be used to identify you individually, including your name, shipping and billing addresses, phone number, email address, credit card information and date of birth. We request this information from you on and off our Digital Properties; for example, when you call us, sign up for our newsletter, visit or subscribe to our websites, use our mobile or web applications or purchase an item or service.
From time to time, we may also request or obtain personal information about you and your interests through surveys, contest/sweepstakes entry forms, our mobile applications, social media platforms, or in other ways. You may always choose not to provide us with your personal information; however, this may limit our ability to provide you with specific products, services or information, or to offer you personalized content.
Demographic and Fitness Information:
We will collect certain demographic information, including your age, date of birth, and gender identity when you join or visit LFL. In addition, if you become an LFL member we may collect certain personal data that you provide during the course of your membership (such as when you complete a fitness assessment or participate in personal training) regarding your fitness and health, including height, weight, measurements, body fat, performance metrics, current and past injuries and surgeries, nutritional information, biometric information, and fitness goals, and may also gather information about you that is developed by our personnel, such as training session logs and notes taken by personal trainers and other MFF staff. As a member, we may also collect your photograph and CCTV video footage for identification and clubhouse security purposes.
Technical Information (Which We Collect Automatically):
This is information that is automatically collected when you use our Digital Properties and includes as IP addresses (a number that can be used to identify your location and Internet Service Provider), the type of browser or device you are using, the URL from which you came to our Digital Properties, the URLs that you visited on our Digital Properties, and the length of time you spent on our Digital Properties. We combine this information with other information we collect about you as well as use this information to identify you across your multiple devices.
We reserve the right to change this policy by updating this page. You should check this page from time to time to ensure that you are happy with any changes.